I hear you, but tell that to Target, UDiscover, Sound of Vinyl and a few others. In comparison, this sale is a bit...underwhelming. It's more the contrast to what they have done in the past that accentuates the reaction.
And while I understand the reasons for them skipping it, without their Black Friday subscription promo I don't see myself getting back on the Secretly train. It's still decent value, for sure, but decent value for 7-8 records in a given year that I wouldn't otherwise buy/spin ultimately doesn't have much appeal at this point. Not meaning to rain on any parades, it's just where I'm at in terms of collecting.