People would've still gone to the site, browsed and (if they were so inclined - which many are probably not) bought random shit regardless. The difference is they're not going to the site expecting some huge prize, rather the hopes they'll maybe get lucky and something they really want would be included in this.The whole point is to drive traffic to the site through fomo. Plenty of people didn’t get what they wanted but bought some random thing anyhow.
VMP doesn’t care if you are disappointed. They don’t care if you like their business model. They want your money and that’s really it.
I think the sales either way would've been the same. Just with less disappointment.