I'm not sure. The word "intimidation" connotes that the action also carries a threat of consequences for non-compliance, and if this incident did carry that sort of menace, it's not apparent in the video itself or in the writeups about it. But it was certainly an act of attempting to assert some kind of dominance, which can be construed as intimidation.
The moment where Kanye tries to describe the plot of the video he's showing is....well, it's funny. But I think maybe he's also implying that the Adidas exec is either a cheater, or he's the cuck in the video, or something? I'm not really sure what's going on there, but it feels like there's something that goes unsaid that explains why he's trying to show them that specific video, and I don't think it's purely because he thinks there's a physical/auditory resemblance.