I'm sure there are tons of order cancellations taking place. Fetishists. All of a sudden a fantastic sounding record isn't good enough, or maybe they preordered to cash in on FOMO when they flip it, or are worried their Discogs value won'y go up as much. Tough luck.
I too feel badly about the deception. I haven't bought much MOFI in the past 5 years - Procol Harum, ELO and Miles Smiles are the only ones (and I suspected at the time that Miles Smiles sounded a bit TOO perfect), so I don't have a stake in it. No interest in One-Steps which I consider a FOMO product for fetishists largely.
I'm not surprised by it. The Music Direct MOFI is not the original MOFI. Anyone who reads the Music Direct catalog - the totally absurd, way over the top hyperbole and flat out bullshit - knows that Music Direct have no problem playing fast and loose with the facts.
But if they came out and said that they are transferring the master tape to DSD256 - not SACD level DSD64, but extreme definition DSD256 - because that actually sounds better than the tape, they might have an argument, and it would at least ignite some heated debate and reconsideration of how vinyl is mastered and cut today.
Transferring at DSD256 is a far cry from simple 'digital mastering' even if that mastering is from a 24 bit file. Those of us who have the MOFI Santana Lotus, cut from DSD256, will surely attest that it sounds out of this world, a-fucking-mazing. And it makes the Speakers Corner Lotus sound thin and anemic in comparison, even though the SC is supposedly cut all analog.
There might just be a case to be made that cutting from a DSD256 transfer is a better chain, resulting in better sounding records. I'm open to that argument.
Two problems though. If MOFI had disclosed this earlier, it would have gotten the Hoffman board assholes going wild and could very well have killed MOFI - the analog purist types, combined with the lemming like behaviour of many in this pursuit and the conspiracy theorists.
Second, it could very well be a significant threat to the guys cutting true all analog with no digital step. All of a sudden, their mastering chain could be seen as lesser.
As I said earlier, I don't like the deception. I understand why - the online experts would have slaughtered them over it, as they are now, regardless of whether they sound better. But I still don't like it, I question Mike - In The Groove's motivtions for exposing it (likely attention seeking), and it wouldn't stop me buying a MOFI record - in fact, knowing it was cut master tape to DSD256 to lacquer might even make it more attractive to me.