MikeH
Well-Known Member
Here's the thing though...all those labels you mention are WAY higher in quality, CS, QC...they exceed VMP in nearly every category of business. They are almost always AAA from master tapes, they are mostly up front about sourcing, process. They know where their records are pressed. They, for the most part, have great packaging, high quality art work, etc. You're comparing apples to oranges, not to mention that now VMP is charging MORE than AP for a single LP for something of inferior quality. I think I can count on one hand the number of VMP releases that have rivaled the sound quality of AP/MoFi from VMP and I was a member for 4 years. There's absolutely no justification for charging $40 for a single LP pressed at GZ.I really think the biggest mistake they made here (and Paul admitted this on Reddit), was hiking it up 50% at once instead of gradually which understandably comes across like greed.
I know many will disagree me but they've clearly been wanting to move to that more audiophile niche space, like Speakers Corner, Analogue Productions, Mofi, etc and this is bringing pricing in line with that. Whether they actually put out a product in line with that quality or worth that money is completely subjective. It's your money for discretionary purchases and you can choose to support the company or not, and support a company like this or not.
I think it's absolutely wild that people spend so much on MMJ releases which, despite amazing quality, I feel are way more overpriced than VMP and are a much shittier company when it comes to gouging customers. But to each their own
Don't get me wrong, the price increase sucks, and they went about it wrong. And I feel bad for those who really enjoyed the service and can't afford it anymore. But at the end of the day, it's just records and if you don't think it's worth it anymore, it's definitely easy to take your money and buy elsewhere. And if that's the case, VMP likely wasn't giving you the albums you really wanted for your collection anyway.
On top of all of that, if I want an AP, MoFi, etc, I can choose the title I want and feel comfortable spending $40 on. I'm not forced into buying Patrice Rushen for $40+. I know there are swaps, swaps for credit, etc now but A) there's nothing stopping them from just cancelling the swaps for credit option and B) then I also have to have faith that they will release other albums I want but those too will be overpriced.
It seems they want the audiophile money without doing any of the actual steps to get there. Also, their marketing is CRAZY to me. Most "audiophiles" see VMP as an overpriced gimmick because of how they are marketed. When I tell people that Kevin Gray has done work with VMP and that the classics track was mostly AAA, pressed at good plants and actually sounded good, they were really confused by it.
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