All of this maybe true.
What differentiates TTL from other "stores" in a significant way is the "Turntable" in the TTL.
They are THE place to go in the NYC area for turntables, speakers, headstocks, cartrigeges, heads shells, etc.
When you go to the store, the actual Vinyl product is only about 50% of it.
While vinyl takes up much less space to display, they are really selling the Vinyl as an adjunct to the hardware.
Its in the back, with all the gear up front and on display.
I cannot tell you how satisfying it is not have to fight against my giant sausage fingers to properly mount my $100+ cartridges.
TTL will do it for you and their expertise in all issues relating to the set up of your rig is what makes them a reason to keep patronizing them.
They are a step above other retailers for equipment.
Please continue to buy their exclusives so I can continue to rely on them to keep my rig running at its optimum output.