"Throughout the month of June, we’re donating 100% of profits from our limited Pride apparel to The Trevor Project, whose mission is to end suicide among LGBTQ youth."
@mdmost thats admirable for sure, I’m just getting a little tired of the pandering, which seems to be particularly widespread this year. It also shows a lack of understanding of the significance of the rainbow, IMO. A multicolor pastel gradient does not a pride tribute make. But, it’s better than nothing so kudos to them for the effort at least.
"Woke" capitalism is always a problematic issue to say the LEAST. I'll give them a lot of credit for donating 100% of the profits though. The amount of companies trying to cash in on a long-burgeoning market now that it's socially acceptable to do so (as long as you're not "too gay" about it of course!) has always been so see-through, but 100% profit being donated is nothing to shake a stick at
@chrb98 i wonder if it’s just the profit from hats and t shirts being donated, or the records too. Either way, yeah, that’s way better than the usual companyspeak of “we’re donating a portion of profits” because we all know “a portion” means pennies
Agree that it's nice that they'll be donating 100% of the proceeds, but meh. At least they're not being weirdly vague about it like Sufjan Stevens and other companies.