When I bought the DeVore Fidelity speakers there was only one dealer in my state. I had previously emailed John DeVore to ask about buying them direct as I knew what I wanted, etc. but he (good soul) guided me to the dealer to honor that channel. When I went to dealer, I had to listen to 40-75 minutes of how a tube amp would never be able to drive the speakers, how the speakers themselves weren't maybe the best value, how tubes actually were pretty outdated -- all because they didn't currently have a vendor for tube amps. The whole experience was just the worst and was such a transparent hard sell. (the O/96 are named that way because that is their sensitivity. Heck, i could run them SET and it would still be loud, they were pushing a Gryphon 120w/240w amp as a "minimum" given the space -- which is an apartment in Boston)
I'd meant to email John (Mr DeVore?) and mention it to him, but never got around to closing the loop. I've bought most everything direct or online/over the phone since then.
Call-out: My experience buying the PrimaLuna's was super easy and low hassle. Shipped well, etc. They also offer a discount on follow-up purchases which is nice.