I think its uni's in general that pushes against reading for pleasure. During 6 years of uni (plus 2 working in industry and logging all my work) I just couldn't find the free time to read for pleasure, just too much going on and there was always a bit of work which would benefit from an extra hour here or there. Took me a while to get back into reading to be honest. I started reading on the way into work on the train, then it became the way in and out from work, the occasional lunch break, and now I read whenever I get a free chance as well.
A few years ago I started keeping a list in my phone of each book, film, tv show, and full discography of music that I have completed. Its a nice thing to look back on (I also keep a 'gig list') and I remember being really surprised at how many books I now get through, especially considering I had a 6/8 year hiatus from reading for fun.