I still don’t think you can sugar coat that big a rise, people would still see the trend. They could have done it better but not even Tom Hanks could lend them enough goodwill to get over that level of price hike.
On an international sub its the equivalent of paying for an extra 5 records a year.. But not actually getting any. Same for classics. Eqivilent to 5 albums a year. So if you are subbed to essentials and classics you're price hike is the same cost as you'd have previously paid out for 10 albums.
Lovely stuff