If you haven't already watched the documentary short on Lavender Country, These C*cksucking Tears, you're in for a treat.
I also had the pleasure of seeing the Lavender Country live show a few years back in a Milwaukee bar and it was hella fun. Really cool to see the some press/excitement about the new album.
Never heard of them before until today sadly, but things like this are why I subscribe to pretty much every record labels emails.