Full write-up (also added to first post):
Pavement - Wowee Zowee
Like many others, I fell hard for Crooked Rain, Crooked Rain, Pavement’s jangly and melodic follow up to the exhilarating lo-fi of debut Slanted and Enchanted. After moving out to the Pacific Northwest after college, I had been reveling in the sheer abundance and quality of indie bands on the west coast. As word of Pavement’s third album hit the streets in early 1995, Pavement was right on the cusp of mainstream success. It felt as though the entire music industry was eagerly waiting and watching, fully expecting them to lay claim to the “alternative nation” throne recently vacated with Kurt Cobain’s passing. Needless to say, Wowee Zowee fell short of living up to those lofty expectations.
When the album dropped, nearly everyone hated it. Pavement fans (including yours truly) were mystified. At first listen, it was hard to connect with this weird and disjointed mess of an album, which sounded like a few catchy tracks surrounded by unfinished demos. Critics reacted with confusion and bewilderment: “a great band trying hard to prove they can suck and half succeeding” (Details); “an album best enjoyed at a casual low volume, paying little attention to the effort and details” (Spin). Only Robert Christgau of The Village Voice defended it: “...if their vocation is beguiling song-music that doesn't sound like anything else or create its own rut, this reinforces one's gut feeling that they can do it forever.”
Not surprisingly, Wowee Zowee is the sound of Pavement eschewing mainstream success and forging their own path. In retrospect, it was the most Pavement thing ever. As Rolling Stone observed nearly 20 years later: in 1995, “so many bands were trying to make their own Crooked Rain. But Pavement had already made theirs, and were off trying something different.” Pivoting away from the commercial success of previous singles “Gold Soundz” and “Cut Your Hair” enabled Pavement to rediscover their own identify. In the process, they forged their most iconic and enduring album, one that encapsulates all the elements that made them such a unique and influential band (sorry, it would take a separate essay to go into all those details).
As with all great albums, it takes repeated listens to uncover what makes this one special. Context in regard to the weighty expectations helps, along with how it fits in with the rest of their discography. These days, revisionist history has been very kind to Wowee Zowee. In most circles, it is widely regarded as Pavement’s masterpiece, their White Album if you will. While I love each of their five albums (and various EPs), Wowee Zowee is easily the one I have listened to the most, and the album I typically reach for first.
All of that said…if you’ve never listened to Pavement, this may not be the right place to start. Crooked Rain, Crooked Rain may be one to reel you in – it certainly did for me. Their final two albums, Terror Twilight and Brighten the Corners, are more conventional albums with plenty of melodic hooks. All good starting points. And don't miss Slanted and Enchanted. If any of these resonate, it's time to give Wowee Zowee another chance.