HBO MAX launched this past week.
Currently it is only available on Apple TVs and a select few Smart TVs. No Amazon Fire TV or Roku support.
A lot of people found it very odd that the top 2 streaming devices via market share were not supported at launch. It makes no sense. Now we know why. At least for Amazon.
It has to do with rights disputes. HBO wants everything to exist within HBO MAX as a stand alone application. They no longer want to support integrated solutions.
Amazon wants to keep their linear HBO Channels and On Demand content premium add on. HBO wants to pull it back.
Apple apparently caved and no longer offers HBO Channels on Apple TV (TV Channels purchased through Apple) that play live tv and on demand content through the Apple TV App.
Amazon is resisting.
This all comes down to data collection and control. HBO wants full control and access to all data on all their users.
They are not interested in the user experience of having everything in one place with one UI. They are interested in collecting data on the backend.
Currently it is only available on Apple TVs and a select few Smart TVs. No Amazon Fire TV or Roku support.
A lot of people found it very odd that the top 2 streaming devices via market share were not supported at launch. It makes no sense. Now we know why. At least for Amazon.
It has to do with rights disputes. HBO wants everything to exist within HBO MAX as a stand alone application. They no longer want to support integrated solutions.
Amazon wants to keep their linear HBO Channels and On Demand content premium add on. HBO wants to pull it back.
Apple apparently caved and no longer offers HBO Channels on Apple TV (TV Channels purchased through Apple) that play live tv and on demand content through the Apple TV App.
Amazon is resisting.
This all comes down to data collection and control. HBO wants full control and access to all data on all their users.
They are not interested in the user experience of having everything in one place with one UI. They are interested in collecting data on the backend.