Yea, Polyvinyl was founded in the late 90s by Wilford Brimley after a falling out w/ Liberty; the airheads are kind of a sugary middle finger to them
While I have not researched it and it is not impossible, it is improbable that Polyvinyl was in fact founded by Wilford Brimley. Also, those airheads get unwrapped and eaten before the record (unwrapped, that is; I don't eat my records)