This will be a bit of a thinkpiece and either far too hot takey or far too thinky for this thread but here it goes. boychik's post got me to think on this a bit as I do think the point was half-baked but there is something there.
One of Taylor Swift's most interesting qualities as a musician, and this goes back to the very start, is that she
never makes music that feels - for the lack of a better word - inaccessible or that makes her feel that way. For as long as I can remember listening to music, our biggest musicians who filled arenas in the pop realm eventually got to the point where the music they made felt like songs meant to relate to people who don't exist. Often this was intended - the appeal of a Britney Spears is that she is an inaccessible, beautiful, popstar. Katy Perry leads off with I Kissed a Girl and is doing songs that just feel like they happened in places that you'll never see. Even someone like Ed Sheeran who is as down to Earth as you get paints scenes that feel like complete fantasies you see in movies but that are a step too far to happen in real life.
Taylor doesn't do music like that. She is very, very careful and deliberate about making the more fantastic songs feel more like "story" pieces - like even songs like Blank Space or Anti-Hero establish her as a character, not necessarily "Taylor" - the Taylor you see in every other song. Some are just straight, pure real-life song writing and simple scenario crafting (a ton of the S/T and Fearless and Speak Now were like this - pointed pieces that did happen to her or things most of us have kind of imagined or can easily image. Some of the more radical takes and songs are still couched and grounded to at least a
feeling we all get. Take Bad Blood - none of us will ever go to verbal war with an international pop star which is what this is - but the feeling of a perceived friend betraying you and wanting to fight them and take it out verbally? For sure.
Just as importantly, at least until very recently - her
image wasn't really ever that either. This feels truly effing insane to say about an artist who put out Reputation and the theatrics surrounding that, but there was always an intention to have fans fully understand what was coming before it happened. Reputation makes sense in the wake of the Kardashian/West "betrayal" of it all. The glacially slow transition from country to pop. The jolt to Lover to Folklore/Evermore all made sense with what was happening to and what Taylor Swift was actually doing. And what it did is what pop stars have failed to do for eons that genre stars actually can do - maintain fans who feel like they're supporting Taylor Swift (the human being). In many ways, Taylor Swift (the person) seems great and is the person behind Taylor Swift (the performer) who does exactly what we all want to do when "things" happen to us. Evermore/Folklore coming out as we were all stuck indoors felt...genuine, if nothing else, like how many of us felt. The TVs make sense as the fight over her labor, work, sweat, and tears against obvious villains. It's what we dream of - the work we put in being taken back from those who steal it. So even if she dates luminaries, flies around on private jets, and is the biggest star in the world, it's very rare that she herself ever lets us see that or feel like she wants us to see it .She may and probably does, but it's not her portrayal.
Which kind of gets back to three posts in this thread
I think the most interesting phenomenon about her is that she's able to do it while sticking to basically two things, music and tabloid gossip. No major scandals, no reality show, no guest appearances on SNL, no movie cameos that spin up into an acting career...
For most artists, that trajectory is critical to staying relevant. Timberlake, Gaga, Beyonce, The Weeknd, Travis Scott, Ariana Grande...they all do it. For TS to oversaturate us this much while basically sticking to just her main career track is pretty remarkable.
Edit: okay she's done more acting than I could recall. Man, her filmography is dire though. So far in the 2020s it's just Cats and Amsterdam, two of the most notorious flops of the decade.
I don't hate Taylor swift but I definitely think that She's overrated. People only buy stuff of hers because how popular she is. For most other artists People don't feel like they have to rush out and buy vinyl or other merchandise from their favorite artists like they do with Taylor.
I am amused by the backlash on here. N&G via Folklore was a safe space for atypical Swifties.
The overexposure doesn’t bother me. It probably helps that no one in my life really cares about Taylor Swift.
I think the difference is that, at least until the Midnights cycle - it was all moderated to some extent. Taylor was and is a MASSIVE musician and tabloid fodder, but you could kind of easily avoid the narrative otherwise. She was building up a massive base of true-blue fans over a generation but you know, it was its own universe like most musicians are. The sheer popularity of the Eras tour then pushed that outwards - the album cycle became a "tour" cycle and a "film" cycle and a "political" cycle and a "sports" cycle. So if you're a film person or a news person or a sports person you can no longer safely not have an opinion on Taylor and talk about her - and given that Taylor is great and polarizing, it just makes it so much more difficult to avoid the discourse, and more people don't want to miss out on an opportunity to be part of it.
This is probably a lot of nonsense to be honest, and to be clear, I still really do like most of her music and her as a person, I just think it makes some sense that we're seeing backlash. For so many years, to steal her phrase, she was the girl in the bleachers. Then she became the cheerleader. Then she became the star of the game. Then she became all of it, and the all of it is pushing other people out of the discussion and bringing in people who aren't ones we want to work around or with. And it's not really her fault but I think it's become just so...omnipresent that it's increasingly unplesant. Pizza's great but I don't want pizza every day.
I feel kind of bad honestly, as I think Taylor Swift is genuinely a great person and a legitimate role model, so we go.