She entered this conversation when she commented on the ig post. I linked to see if it was really his wife or just a joke and, when I clicked on her profile image -- since I'm still a dummy and forget it wom't enlarge, but generate a story -- saw the contempt that her household has for the collective customer base, which she views as unappreciative and cruel. When she mentions scrappiness, she seems to paint the customers and the "damage" they cause as the only real obstacle, rather than the choices of VMP, which she writes off as understandable goofs. But, most importantly, she personally stated that she wanted to deliver that message to every individual "negative" commenter being critical of their company. By posting that here, it's been delivered.
It's just a comment in a thread in a section of a forum. It's not a reddit post or any call to action against her, so I don't think it's wrong for us to see it and, apparently, she doesn't either. According to her, she wanted us to.