I think I joined VMP at it's peak to be honest and the reddit sub is a very good representation of that shift. When I joined it was about great exclusives that you couldn't really find anywhere else, and even when you could the VMP version were usually pretty stellar. I noticed during my year+ or so membership that people seem less concerned about getting a great exclusive, or hell even sound quality and it's more "what cool colour splatter does it come in?". Some dude talking about Good Kid Maad City yesterday even said "I didn’t sign up to VMP to get a standard black release." He was downvoted, but I think that's actually representative of the club as a whole at this point. Music is secondary, a really cool package is the selling point.