https://www.stereogum.com/2175853/kanye-west-says-he-wont-perform-at-coachella-unless-fellow-headliner-billie-eilish-apologizes-for-perceived-travis-scott-diss/news/amp/
Coachella's owner is a big conservative donor, particularly those that specialize in anti-LGBTQ rhetoric. So safe to say they're just interested in the cash flow.