@Joe Mac the mass produced American chocolate is mostly garbage, but there are a few small brands and boutique style places doing some decent chocolate these days. VOSGES COCONUT ASH & BANANA SUPER DARK is really good.
Snickers>Twix for me too, TLK. Joe, I like Hershey's fine for what it is, because I grew up with it. It's definitely not something I buy for myself (unless we're making s'mores.) There's excellent local chocolate companies. And there's an awesome international market down the street from me.