I keep seeing ads for them on various websites and it just feels desperately sad honestly. Like seeing a text from an ex or something lol.
So much so that I feel like we should go back to just naming it. It's not important enough to warrant a snarky nickname or reference anymore.
I think that to them, forgetting you bought something from them is a feature, not a bug. The less anxious you are about it, the less upset with them you'll be when it's late.